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Let The Good Vibes Rule

December 14, 2011

We had our meeting with Berna Velasco, head of the SM Breastfeeding Committee, and Liza Silerio, VP-Operations of SM. Present were mommy Mona (the mom cited in the incident), Paola Loot and myself. We brought our kiddos and spent the afternoon talking about the issue, the shoulda-woulda-couldas of it all and the steps being taken to make sure the incident will never happen again. SM was apologetic and mentioned that what happened urged them to review their breastfeeding orientation sessions for the employees. Improvements are being undertaken, starting with increasing the number of seminars each year. Because of your help in spreading the word in Facebook, Twitter, your blogs and word-of-mouth, our voices were heard all the way to the top. Your comments were also taken into consideration. Overall, everything that has happened resulted in only good things for the advocacy, and I’m excited to move forward and see what SM has in store for their breastfeeding program. I hope other establishments follow suit.

Here’s the SM official statement:

“The moment we were apprised of the unfortunate event that happened, we immediately called the attention of those concerned so this does not happen again.  We sincerely apologize for whatever inconvenience or confusion that this may have caused you.  We were likewise saddened by it as we have always believed in breastfeeding – we in fact have breastfeeding stations in our malls.  Given that, we would be the last to wish to disappoint you.  Rest assured, we are refreshing our people on our policies so that there will be no confusion and this isolated incident will not happen again.  Please accept our sincere apologies and we hope you will continue to visit us despite this unfortunate incident.” – Berna Velasco, SM Cares Breastfeeding Committee

Because of what happened, here’s something that Jenny, Mec and I talked about doing a couple of months ago. Through the generosity of my blog designer, Pat of Fancy Girl Designs, we are sharing this with everyone:

Why not encourage each other through this little act? Please feel free to print this out and hand them to breastfeeding mothers you know or meet. This is not our idea. Similar cards are available online, and this is already done in other countries. We just thought it would be nice to have our own. Click on the image above to download the printable file. Best as calling-card size.

And with that I leave you guys with another image, made by another Filipino artist, Avid Liongoren.

That’s all.

13 Comments leave one →
  1. December 14, 2011 11:27 am

    This is good news to us breastfeeding mothers. It’s good to know that actions have been taken by the SM Management. And thank you Eliza to people like you, who not just advocate the cause but ensures that our rights as breastfeeding mothers are heard and protected.

    • Eliza permalink
      December 14, 2011 11:30 am

      Thank you for the support. 🙂 We have to stand up for each other!

  2. Gretchen permalink
    December 15, 2011 1:50 am

    I so like the card! SM will really try get it all for us!

  3. December 16, 2011 2:43 am

    this is so awesome eli 😀 good job and cheers to you, paola and the other moms involved 😀 i love the card!!

  4. December 16, 2011 6:20 am

    love the card! thanks to pat, and you and (jen?) for the work!!!

  5. ProudMomma permalink
    December 20, 2011 6:03 pm

    YAY!!! We can all whip it out now. 🙂 Saw the ANC episode, new moms out there like myself are lucky to have these blogs, your lactation expertise and advocacy. Thank you from the bottom of my heart. 🙂

  6. January 5, 2012 2:29 pm


  7. January 12, 2012 12:05 pm

    Weeeeee i’m so excited to bfeed soon in SM… And jen love the cards.. Galing.. I’ll print it and share with my preggy friends here in Sg.

    • Eliza permalink
      January 14, 2012 1:21 am

      Thank you so much!! 😀

  8. June 1, 2012 7:26 pm

    Yay! Thank you to people like you guys who can make our small voices be heard! Will definitely print it out.

    • Eliza permalink
      June 1, 2012 8:43 pm

      Yey! Let me know of any interesting experiences when handing out the card. I haven’t had the chance to give it to anyone!! I hope that’s not a bad sign.

  9. Elaine permalink
    December 13, 2012 11:01 am

    i had a bad experience in SM Bicutan earlier this year when one of the SM staff approached me and asked me to breastfeed in the breastfeeding station instead of in the foodcourt (i wasn’t wearing my breastfeeding top that time).

    i just looked at her, waiting for her to retract her statement, but she apologized for the request and still urged me to go to the breastfeeding station. so i guess SM’s refresher course on their policies was not implemented.

    • Eliza permalink
      December 14, 2012 9:29 pm

      Thanks for this Elaine! If you would like this to be reported properly, please email me an incident report using the “Contact Me” tab and I’ll make sure it gets to them. They take this very seriously.

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